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20 Aug 2018 14:37
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In luxury brand management, most industry players have realised that experiences are essential. But most of what we know about designing consumer experiences originates from work created with and for mass brands. Luxury brands are an totally diverse proposition and need a very particular approach to brand management and marketing and advertising. Primarily based on in depth analysis of the industry in collaboration with Pernod Ricard , here are six factors luxury brands need to focus on in order to style and market place a accurate luxury encounter.
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